Serving more than half a million clients in 10 countries with more than 130 branches and 3000 staff, Microcred has a strong focus on Micro & SME finance. In addition to its core Micro & SME business, Baobab is Microcred's digital finance solution for financial inclusion. With Baobab, Microcred offers financial services to emerging client segments, particularly the unbanked, with a focus on Micro & SMEs. Baobab / Microcred was created in 2005 by Arnaud Ventura, its current President & CEO. The Group is one of the few global financial institutions that has been able to deploy a cost-effective model to address the issue of Micro & SME financing globally. Main partners include PE Funds such as APIS and global financial institutions such as AXA.